As individuals and businesses slowly and cautiously emerge from Covid-19 lockdown measures many are looking to kick start their marketing and branding campaigns, letting their customers and clients know they’re back open for business. But faced with social distancing measures still in place and cautious of big budget spending many are also unsure about their current image archive and whether or not to continue to recycle their old images year after year. One solution I’m able to provide my clients is ‘image reprocessing’. This means that I change and alter the images I’ve previously taken and give them a ‘new look’ – such as toning, cropping and recalibration. This cost effective solution means no site visit is needed by either party and costs are in keeping with budget requirements. This can be done with any of my previous clients as well as those who have bought the licences for stock imagery.